Carlsberg: Put friends to the test

Your friend calls you up in the middle of the night and say that he is in big trouble. He needs 300€ because of a poker game gone bad. Would you go to get him off the hook? Would you prove yourself a real friend. Duval Guillaume Modem worked its magic once more. This time for Carlsberg. Try it to your friends.



Agency: Duval Guillaume Modem

KLM: Must See Map

KLM offers a map for your trip filled with your friends comments and ideas. The interesting part is that you fill this crowdsourced map online and then KLM sends you within 3 weeks a real high-quality printed map, for free. The campaign is running in 24 countries.

Delta Lingerie: The First Facebook Poke Campaign

The first post of 2013 should be something that we see for the first time. Therefore, here's the first Facebook Poke campaign. ACW Grey Tel Aviv used the newly launched Facebook's Poke app (a competitor to snapchat) to promote a one-time sales proposition on Delta Lingerie. They filmed a 10-second sexy and teasing video clip of a model getting dressed using the Poke app, then they sent it to the Delta's Facebook fans. On the last frame of the film it was writen "A One-Time Sale! Delta." urging the fans to go to Delta's website and buy the product with a discount. Tough work because with Poke you can only send the videos to 40 people. This means that the agency had to shoot a new version every 40 people.




Agency: ACW GREY Israel
Head of digital: Dan Eblagon
Digital creative director: Tomer Inbar
Senior digital copywriter: Daniel Barak
Head of Production: Meital Tzoref
Digital producer: ofer Klein

IKEA Catalogue: Launch Campaign - Countdown Room

A countdown room was set up in 3 IKEA stores in Singapore and Malaysia in order to built anticipation for the arrival of the new catalogue. Every day they built a room with IKEA's furniture in the shape of a number when seen from above and held an event. They streamed the room with 7 cameras in an interactive Facebook channel. The results: 3,7 million people reached through social media.



Agency: Leo Burnett Asia

Volkswagen Polo: Polowers case

With the hashtag #Polowers and a Twitter competition for the young VW Polo followers, the VW Polo managed to be the first topic of conversation on Twitter for a day. DDB's campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. Great work.



Credits:
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creatives: Pucho Alepuz, Lili Domínguez, Andrés Susín, Marta Monsarro, Jordi González, Jana Hernández, Iratxe Cabodevilla
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Digital Account Director: Thais Ruiz de Alda
Account Executive: Laura del Rio
Planning Director: Samanta Júdez
Agency Producer: Vicky Moñino
Digital Producer: Jordi Fernández

Heineken: Meet the World in one City

2 guys, 194 countries, 14 days, 1 city. Heineken goes very social and challenges Mick and Barnaby to meet someone from every country in the world in one city, Amsterdam. But they can't do it alone. So, go to Heineken's Facebook page and sign up to meet them or let them know if you know someone in Amsterdam.

Agency: Tribal DDB

Digital Strategy Toolbox

Digital strategist who wonder which tools to use to cultivate killer insights on consumers, competitors and the industry, will find the Digital Strategy Toolbox presentation by Julian Cole, very useful. 17 of the best free online tools to conduct Consumer Research, Category Research, Discourse Analysis and Environmental Analysis are presented with examples.

Digital Strategy Toolbox from Julian Cole

Erik Qualman: Social Media Revolution 4

Erik Qualman, the social media guru and writer of Socialnomics, made the #4 version of Social Media Revolution video series with 2012 data. Watch it and then check the 2011 and 2010 versions to see how fast things changed.



Video produced by equalman productions.

Soap creative: 36 Faces of Facebook Fans. The Good the Bad & the Ugly

A good read, funny, true, insightful. You will probably recognize a lot of the characters and surely you'll find yourself in there.

36 Faces of Facebook Fans. The Good the Bad & the Ugly from Soap Creative

Morrisons: For Your Christmas

Jo Hartley (of “This is England”) is the mum Vs. Christmas in the new spot from British Supermarket Morrisons. It's both humorous and dramatized, with a great storytelling and lots of quirks. It's a different approach, a true approach to Christmas. Besides the TV spot, there is a Facebook application called "Crimes Against Christmas" where users can upload heinous Christmas photos.



Credits:
Agency: DLKW Lowe
Creative Team: Dave Henderson / Richard Denney / Tom Hudson / Helen Rhodes / Matt Lever TV Producer: Abigail Tarrant Film Prod Co: Academy Films
Director: Si & Ad
Producer: Lucy Gossage
Dir of Photography: Alex Barber
Post-Prod House: Finish
Editing House: Final Cut
Editor: Joe Guest

PolskieRadio: Touch the sound

Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for PolskieRadio.pl, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.



Credits:
Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki
Art director: Krzysztof Jagielo
Copywriter: Jan Cieslar
Account manager: Sylwia Skarzynska
Programmer: Piotr Polit

Bodyform responds: the truth

This awesome response from Bodyform to a Facebook rant sets new standards on how a brand should react and engage in social media. The story goes like this. A user called Richard Neill wrote on Bodyform's Facebook wall about the advertising myth that surrounds periods. It want viral, with more that 75.000 likes. Bodyform responded with a hilarious video where fictional CEO of Bodyform, Caroline Williams, set things straight.



The rant:

Audi A4: Virtual Twitter Race

Add 2.500 new Twitter followers and you could win a tuned Audi A4 for a year. Simple as that. A virtual race for a real prize. The first 10 contestants who will make it to the 2.500 new followers will get a key. One of these keys opens the door to a brand new Audi A4. If you are Canadian go to  www.PfaffTweetRace.com. The race started yesterday 27/8.

Credits:

Client: Pfaff Auto, Toronto
Campaign: Pfaff Tweet Race
Agency: Lowe Roche, Toronto
Creative Directors: Dave Douglass, Pete Breton
Digital Creative Director: Sean Ohlenkamp
Art Director: JP Gravina
Copywriter: Simon Craig
Producer: Kevin Quan
Account Director: Dave Carey
Account Coordinator: Leo Maia
Technical Lead: Tyler Beggs
Developers: Stephen Hobson, Matthew Gates, Michael McLeod
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UNIQLO: Dry Mesh Project

Uniqlo hacked Pinterest to showcase their products. The "Uniqlo Dry Mesh Project," managed to cut through ‘scrolling slumber’ with a simultaneous pinning event. They created 100 separate user accounts and dominated Pinterest with their pins. When users scrolled through the page a branded Uniqlo mosaic appeared. Excellent work from Firstborn New York.



Credits:
Agency: Firstborn New York

Gulf News: The Headline News Cup Sleeve

Fresh news, printed on the sleeve of your morning cup of coffee. Smart and useful.
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.

Credits

Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Intouch: Car Vs Piano case study

Clever and very successful Twitter experiment. A 350kg grand piano was hanged with nine ropes over a car and its fate was determined by Twitter users. Intouch, a Russian insurance company run this interesting Car vs Piano experiment.



Agency: Proximity Russia
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Absynthe Minded: Case The Most Exclusive Video Ever

Ingenious idea. Absynthe Minded, a big band in Belgium but unknown to the rest of Europe wanted to get airplay on abroad stations. So, mortierbrigade agency, created "The Most Exclusive Video Ever". A video that could only be seen if the song got played on the radio due to an audio watermark. And then, they let social media do their miracle. People spammed DJs and radio stations on Twitter to play the song and the whole thing got started. The song was played every hour somewhere in Europe and 212.000 Europeans visited the band's site to watch the video.







Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
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Responsible Young Drivers: The impossible texting & driving test

Many die due to texting while driving. Belgian organization Responsible Young Drivers, took a different approach to convince youngsters not to text while driving. They made learners prove that they can text and drive at the same time on a test track. The following video shows what happened.



Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens, Tom Berth, Geert De Rocker
Creatives: Tom Berth, Geert De Rocker, Paul Servaes, Sophie Norman, Eric Piette
Online: Nadia Dafir
Production: Poetry in Motion
Directors: Dagmar Duportail, Hans Buyse

Volkswagen Amarok: Facebook FlipBook

McCann Istanbul used Facebook Photo Gallery to create and ad for Volkswagen Amarok. It consists of 200 images and you just have to keep your finger on the -> button and flip through the album so fast that it turns into a never ending movie loop.



Advertising Agency: McCann İstanbul

Heineken: Keep it legendary

A great spoiler killer app for soccer fans. Heineken, thought of all American soccer fans who want to see UEFA Champions League games but, unfortunately for them, they are working due to the time difference. They created "Keep it Legendary", a set of apps on their facebook page. It includes "Fever Keeper" a spoiler killer app that blocks all info about the games, before, during and after so that people stay unaware of the result. The other app is "Venue Locator" and with it you can plan to see the game with your friends.



Agency: The Vidal Partnership