A "Stalker" viewed your LinkedIn profile. BBDO for Vier

What a great and creepy way to launch a new thriller series. BBDO Belgium used the "who’s viewed your profile" LinkedIn's feature to anounce the launch of "Stalker" on Vier.

They took advantage of that feature by creating a fictional LinkedIn profile named ‘Stalker’ and filled it out with broadcast info, an exclusive trailer and some personal yet very disturbing details.

Then ‘Stalker’ started visiting profiles. Each of the 12.0000 users received from LinkedIn a notification that "Stalker, self-employed at a place near you" viewed their profiles. Then curiosity did its part and 63% viewed Stalker’s profile.

People liked the idea and spread the word on Twitter. Even without having a Twitter account of his own, ‘Stalker’ got around 27,600 Twitter impressions.

Credits:
Creative director: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz
Art Director: Jan Dejonghe
Copywriter: Jutta Callebaut
Account manager: Lore Desmet
Account Director: Isabel Peeters
Videographer: Jasper Heldenbergh
​Social strategy: Julie Bogaerts
Client: SBS Belgium VIER
Client contacts: Steven Vlassenroot, Steven Huyers

Leonardo DiCaprio, Robert De Niro, Martin Scorsese in The Audition

An (allegedly) $70 million commercial finds Leonardo DiCaprio and Robert De Niro fighting for the same role, in a Martin Scorsese Film. "May the best man win," De Niro tells his rival. "No, I don't even want to say it like that. Let the best person for the part be the person who's in the part." We also see Brad Pitt appearing in a still image in the second spot.

"The Audition", written by Terence Winter (The Wolf of Wall Street) and produced by Brett Ratner. is a short film that promotes 2 new Casinos, Studio City in Macau, China and City of Dreams in Manila, Philippines.

The Ad Doritos Don't Want You to See

It starts like a perfect Doritos cheesy love story. But things change when the cheesy couple learn that PepsiCo, Doritos' parent company, buys 427,500 tonnes of palm oil every year and that the production of palm oil destroys rainforest and threatens species to the point of extinction. This deforestation results in the death of over 1,000 Sumatran orangutans every year. The ad was made from Sum of Us, who is a world-wide movement focused on creating a better global economy.

Ikea: The joy of storage

It is kind of strange to see T-shirts migrating like birds across seas and mountains but Mother's London latest ad in Ikea’s "the wonderful everyday" campaign is wonderful. The flock's epic journey ends up in an Ikea wardrobe.
The ad aims to get people to appreciate how good it feels to have proper storage at home and the order it can bring to your life.

Credits:
Advertising Agency: Mother, London, UK
Creative Directors: Tim McNaughton, Freddy Mandy
Creatives: Rich Tahmesebi, Pilar Santos
Director: Dougal Wilson
Production company: Blink
Editor: Joe Guest / Final Cut
Post: MPC

Look at me. Samsung's Interactive Camera App for Children with Autism.

Samsung made an app that addresses the problem of millions of children who struggle to make eye contact due to autism. Till now there has been no scientifically-endorsed treatment. The world's first interactive camera app Look At Me, is a program that helps improve eye contact and social skills.

In the video we see Jong-Hyun who trained with Look At Me every day for eight weeks. And it's not only helped him to make eye contact more easily, but also brought him closer to his mom.

Credits:
Advertising Agency: Cheil Wordwide, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Kevin Pereira
Copywriters: Songha Lee, Adrian Sim
Art Directors: Joohee Lee, Seeun Kim
Associate Creative Director: Jax Jung
Production Company: Breakfast Film
Producer: Hyukjun Lee
Director: Sean Yoo
Executive Producer: Kyungsic Park
DoP: Hanvit Kang, Chihyoung Lim, Jaesung Kim
Account Managers: Andy Sungkyoon Wang, Diane DY Lee
Project Manager: Chris Seongwook Kim
Assistant director: Wooyoung Nam
App production company: Design Fever
Project Manager: Yeonjoo Jeong
Planner: Gaeon Kim
UI design: Jaejin Jeong, Jooheon Oh, Jooheon Oh
Character Design: Jiyeon Kim
Development: Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak
Photography: Daeho Seo

ANDY Awards 2015 Call for Entry videos seek your bravest work

Disposing bombs, operating on someone's brain or fight fires may be tough jobs to do. But it's nothing compared to being an Ad Man.

Wieden + Kennedy made 3 funny videos for the ANDY Awards 2015 Call for Entries. An Explosive Ordnance Disposal Specialist who would choose the bombs over an advertising job trying to make killer social media campaigns in a week. A surgeon and a firefighter who also point out the stress and the courage it takes to conceptualize and run a campaign.

Beside the three films there is a series of display and social media ads. You can also take an interactive quiz on the website andyawards.com

Credits:
Agency: Wieden+Kennedy
Global ECDs - Colleen DeCourcy, Susan Hoffman
Creative Directors - Alberto Ponte, Ryan O'Rourke
Creative team - Alberto Ponte, Ryan O'Rourke
Interactive Director - Dan Viens
Planner - Andy Lindblade
Account Service - Karrelle Dixon
Film Producer - Ben Grylewicz
Art Buyer - Krystle Mortimore
Interactive Producer - Patrick Marzullo

Canal Sony Brasil: Skip Ad Festival

Many have used the YouTube's 5 seconds waiting time before you can to skip the ad in a creative way. Publicis Brasil, went a step further for the promotion of The Voice's new season on Sony Channel in Brazil.

The hosted a musical contest and made the viewer become the judge. Singers had five seconds to prove that they are good enough to enter the show. If the user skipped the ad then the singer was rejected. If the user watched over 5 seconds the singer was approved.

Credits:
Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung, Henrique Mattos, Daguito Rodrigues
Art Director: Elias Carmo
Copywriter: Kiko Mattoso
Agency producers: Tato Bono, Cayan Lobo
Production House: Casa do Vaticano
Director: Guilherme Petry
Director of Photography: Pablo Chasseraux
Postproduction: Casa do Vaticano
Sound company: Lua Nova

Mix Brasil Festival: Everyone is gay

A solid insight: A certain behaviour, however trivial it is, can be interpreted by other as "gay". Neogama BBH, Sao Paulo with the campaign "Everyone is gay", builds upon that insight with a great sense of humour.

Credits:
Advertising Agency: Neogama/BBH, Brazil
Copywriter: Fabio Mozeli
Art Directors: Daniel Chagas Martins, Fabiano Pinel
Creative Directors: Alexandre Gama, Marcio Ribas
Account Managers: Silvia Tommasini, Mariana D’Aprile, Felipe Sakai, Gabriel Monteiro
Plannner: Eduardo Lorenzi
Media: Luiz Gini and Giuliana Chekin
Production Director: Mariah Bayeux
RTVC: Paula Alimonda and Gabriela Baroni
Production Company: Hungy Man Brazil
Film Director: João Caetano Feyer / Amnésia
Director of Photography: Fernando Young
Film Art Director: Pedro Henrique Rodrigues
Executive Producers: Alex Mehedff, Rodrigo Castello
Production Managers: Renata Dumont, Mariana Barbiellini
Production: Hungry Man Team
Editor: Amnésia
Post Production Supervisor: Rodrigo Oliveira
Post Production Company: Efecktor
Color Grading: Psyco N'Look
Sound Company: Satélite Áudio
Sound Managers: Fernanda Costa, Marina Castilho

Mercedes E-Class Estate: The Transportable Banner

When Mercedes asked BBDO to make a bannering campaign that shows how spacious the new E-Class Estate is, they came up with a smart idea that transformed the classic banner into a medium that proves Mercedes’ promise.

BBDO introduced the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.

Credits:
Agency: BBDO Belgium
CD: Arnaud Pitz, Sebastien De Valck, Jan Dejonghe
Art Director: Jasper Verleije
Copywriter: Sarah Huysmans
Account Director: Valérie Bracke
Account Manager: Marleen Depreter
Account Executive: Bram Devidts
Agency Producer: Leen Van Den Brande
Online Production: AdSomeNoise
Production Company : Ristretto Films

Burger King: Fight to skip the line mobile game

The problem: Burger King went back in France after 15 years and due to the very few restaurants opened so far, people complain on the social media as they line for hours before ordering.


The solution: Buzzman invented the first mobile game ever created to cut the line.

Users can download the application (http://www.burgerking.fr/application/), defend their menu against swarm of hands and win the Fast Pass. The Fast Pass is valid for 15 minutes, and will allow the user to skip the line just by showing his screen to a cashier.

Credits:

BURGER KING®
Marketing Project Managers: Bérénice Charles, Carole Rousseau
Marketing Project Manager Assistant: Anna Perrin

BUZZMAN
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters and Artistic Directors:
Mickael Krikorian, Victor Sidoroff
Artistic Director Assistant : Pierre Cognard, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Manager: Julien Scaglione
Digital Producers : Julien Ouvrel , Romain Goutte
PR Manager : Clara Bascoul
Digital Production : Unit9

Interactive Mapping for Gotham Season 1

People in Buenos Aires had the chance to be detectives and save Gotham City.

Great work form 5SEIS for the launch of Gotham series Season 1 in Argentina. Together with Warner Channel they implemented an innovative interactive action at Abasto Shopping Center, Buenos Aires. People had the chance to play detectives and help Gotham city by interacting with a 192 square meters video projection.

Credits
Advertised brand: Warner Channel / Turner
Product: Gotham Season 1

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency website: http://5seis.com.ar
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra
For Warner: José Dafunchio, Sr. Marketing Manager

Published: Oct, 2014

FAR CRY 4: What are you made of?

For the European launch of Far Cry 4, Grey Paris creates a unique interactive campaign with 42 million possible routes, offering a completely different experience from one user to another.

Grey Paris has created 1 digital platform with 4 interactive rites of passage and 42 millions possibilities:
- A deadly face-to-face with « An eye for an eye »
- An impenetrable mind maze with « Rabbit hole »
- A hypnotic trance with « Mind Blossom »
- A blindfolded sound chase with « Escape »

Each rite is composed of interactive films in which the user has only a few seconds to make a decision and get out of the extreme situation he is trapped in. Each choice he makes triggers another sequence of events, pushing the user to make another choice and so on and so forth...

At the end of each rite, the user’s choices are analysed with a specific algorithm that determines his personality based on 5 criteria: toughness, violence, bravery, endurance and wisdom.

High-end cinematographic quality within the digital world. The numbers are staggering.
It took one year to conceive, develop and produce this campaign. In order to create a highly immersive experience, Grey Paris worked with the production company Stink & Stink digital and film director Nieto who brings all his cinematographic experience in this project. They shot over 168 different video sequences that, combined with the 42 million routes possible, reach the gold number of 100 days required to watch the videos from each of these routes.

1 new rite of passage will be revealed every week, starting today, October  22nd and ending November 12th, two weeks before the launch of FC4 on November 18th

PLAY HERE: http://far-cry-4.ubi.com/en-GB/

Credits:
Brand: UBISOFT
Guillaume Carmona EMEA Marketing Director
Camille Aneas EMEA Group Brand Manager
François-Xavier Dénièle EMEA Brand Manager
Fabrice Landrieu EMEA Digital Marketing Manager

Agency: GREY PARIS
Thierry Astier Executive Creative Director
Alexis de Montaigu Strategy Director
Damien Ricci Managing Director and Director of Digital Operation
Mehdi Benkaci, Vicken Adjennian Art Directors & Copywriters
Laurent Dailloux Production Director
Gerald Julia Project Manager
Vivien Urtiaga Digital Art Director
Mehdi Benkaci, Vicken Adjennian Art Directors
Quentin Deronzier, Dimitri Hekimian Art Director / Copywriter

Production: STINK / STINK DIGITAL
Luis Nieto Director
Charlie Montagut Interactive Art Director
Sophie Gaaloul et Greg Panteix Executive Producers
Benoit Roques Line Producer
Lucie Meunier Post-producer
Kouz Sound Design
Circus SFX

IKEA: Halloween. A tribute to Shining.

You've got to love Ikea's Halloween tribute to Stanley Kubrick’s horror classic, The Shining.

We see a little boy bicycling late at night in the corridors of an empty IKEA store just like in Shining. Full of references (skeletons, music, flashing lights etc), the spot reveals the IKEA's late night shopping hours. See it twice to see how many you will find.

Credits:
Advertising Agency: BBH Asia Pacific, Singapore
Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Project Director: Lesley Chelvan
Account Manager: Manavi Sharma, Jade Cheng
Head of Planning: James Sowden
Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng, Wendi Chong
Production Company Producers: Bhavna Shivayogimath, Malay Prakash
Production Company: Black Sheep Live

Digital Strategy Toolbox 2014 by Julian Cole

Two year ago I've posted a presentation from Julian Cole, with the tools that digital strategist should use to cultivate killer insights on consumers, competitors and the industry. Now, Julian Cole is back with an updated Digital Strategy Toolbox that covers the 19 best free tools online.

The tools are broken up in to five categories of Consumer Research, Social, Website, Online Paid Media and Creative Inspiration.

Digital Strategy Toolbox 2014 from Julian Cole

Reborn to be alive: If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss.

Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing.

Credits:
Agency: Duval Guillaume

Plan Parent: Too young to watch. Old enough to get married.

The numbers are staggering. Every minute 27 girls are forced into marriage. That’s 2 every second. Child marriage is a global problem.

The practice violates girls’ human rights, curtails their education, harms their health and sharply constrains their future.

Plan Belgium with the help of Duval Guillaume agency helped these girls to take over ‘age warnings’ in prime time on national television, in movie theaters and in youtube trailers and explain the problem. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition.

The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.

Credits:
Agency: Duval Guillaume 

North Face: Never Stop Exploring

Imagine going for shopping and while you are checking the clothes, the floor starts to shift and disappearing into the wall. This is the situation the customers of a North Face pop-up store in Korea had to deal with. The walls of the store were rock climbing walls and the customers had to hang on to the footholds or fall down. Then a North Face jacket appeared hanging from the center of the ceiling and customers had 30 seconds to decide if they would take a leap and grab the jacket before falling down.

A great stunt from Innored that delivers North Face's 'Never stop exploring' message.

Credits:
Agency: Innored, South Korea

Nestlé FITNESS Bra Cam

A woman walking around in London with a hidden camera in her bra counts the number of people who look at her breast. And yes, there are a lot. Nice stunt by Nestlé FITNESS to raise breast cancer awareness with their Pink Ribbon initiative. So, the message to all the women is #CheckYourSelfie, and help prevent breast cancer.

Credits:
Agency: McCann, Paris
Creative Director: Sarah Clift
Art Directors: Kate Pozzi, Sarah Clift, Caroline Gozier
Copywriter: Kate Pozzi
TV Producers: Sasha Mantel, Arnaud Lemens
Social Strategist: Mariam Asmar
Account: Cédric Vanhoutte, Cynthia Decant, Laurie Chappel, Leslie Adam, Julie Colombani
Production Companies: Outsider; The Corner Shop
Director: Ellen Kuras
Producer: Mel Nwanguma
Director of Photography: Ellen Kuras
First Assistant Director: Julian Higgs
Costume Designer: Lydia Kovacs
Editing: Rock Paper Scissors
Editor: Ted Guard
Postproduction: MPC
Music: Human

Ikea: Experience The Power Of A Bookbook

This time of year we usually see videos of high-end tech devices. IKEA decided to do exactly that but for a book. The 2015 IKEA Catalogue that mocks Apple videos, has it all. "The first thing to note is no cables, not even a power cable". This catalogue has an "original touch interface', "eternal battery life', it comes with  pre-installed content, 328 hi-definition pages and less than 400 grams, instant page loads with no lag. The 2015 IKEA Catalogue it's a "bookbook".

Credits:

Agency: BBH Asia Pacific
Client: IKEA
Creative Director: Tinus Strydom
Creative Director: Maurice Wee
ECD: Scott McClelland
Art Director: Germaine Chen
Head of Planning: James Sowden
Business Director: Jun Shea
Project Director: Lesley Chelvan
Social Strategist: Josie Khng
TV Producer: Daphne Ng
Print Producer: Brell Chen
Print Producer: Lesley Chelvan
Digital Producer: Phil Dabrowski
Director: Carlos Canal
Production Company: Freeflow Productions Pte Ltd
Photographer: Eric Seow
Photographer: Nemesis Pictures
Photography Producer: Jasmine H
Microsite Developers: Construct Digital

Bosch glides through your home one night... to vacuum

Bosch's employees break in your house, at night, while you sleep, to vacuum! Yes, you've read that right. BBDO Belgium challenge was to prove that the new Bosch Relaxx'x ProSilence vacuum is incredibly quiet so they send 2 guys to open two houses and vacuum them without waking the occupants. Then they went back in the morning to show to the house owners what they've done. Definitely a new approach to vacuum advertising.

Credits
Advertising Agency: BBDO Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
RTV Producer: Nicolas Van Poeck
Account Supervisor: Kris Van den Brandt
Advertiser Supervisor: Dimitri Peeters, Bosch, Jette, Belgium
Director: Hans Buysse
Producer: Hans Buysse
Production Agency: PIMPZ

Ikea: There's no bed like home

A dreamy spot from Ikea with A woman falling from the sky in various beds until she wakes up in her own. The wonderful voice over is actually a reading from Shakespeare's The Tempest Act 4, Scene 1, 140.

The "Beds" spot is the third instalment of The Wonderful Everyday campaign which looks at the spaces in the home where our days begin and end: the bedroom and the bathroom. Places that serve our basic everyday needs. They are the private comfort zones in the home where we wake up and get dressed for the day ahead, then undress, recharge and relax in the evening. They are the most essential rooms in the home yet they are often the most neglected.

The Tempest. Act 4, Scene 1, 140. Prospero to Ferdinand:

Our revels now are ended. These our actors,
As I foretold you, were all spirits and
Are melted into air, into thin air.
And like the baseless fabric of this vision,
The cloud-capped towers, the gorgeous palaces,
The solemn temples, the great globe itself—
Yea, all which it inherit—shall dissolve,
And like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep.

Credits:
Advertising Agency: Mother, London
Director: Juan Cabral (MJZ)
Creatives: Diego Cardoso de Oliveira, Caio Gainnella
DOP: Eric Gautier
VFX: MPC
2D Creative Director: Bill McNamara
Colourist: Jean-Clément Soret
Voice over: Prunella Scales

Undress me: a film by Tatia Pilieva for Masters of Sex

If you don't live under a rock you most certainly have seen Tatia Pilieva's "First Kiss" for Wren. Now, the director asked strangers to undress each other and get in bed. Nothing else. The story goes in a similar way. People are feeling awkward a first but as they begin undressing things heat up.

Tatia Pilieva made this film in collaboration with Showtime for the promotion of the sevond season of Masters of Sex.

Credits:
Director: Tatia Pilieva
Music: "Before I Fall" (feat. Sami Freeman) by Latch Key Kid

Yugoslav Drama Theatre: Taxi Drama

Imagine entering a cab and the taxi driver started a monologue from Shakespeare and Dostoyevsky. A wonderful idea from McCann Belgrade for Yugoslav Drama Theatre. 3 funny videos with 3 professional actors disquised as cab drivers. Lucky passengers got free theater tickets and Yogoslav Drama Theatre a lot of YouTube views.

Credits:
Client: Yugoslav Drama Theatre
Agency: McCann Belgrade
Copywriters: Nemanja Stankovic, Bojan Babic, Milena Kvapil
Art Director: Marija Milankovic
Strategic Planner: Katarina Pribicevic
Creative Director: Vladimir Cosic
Social Media: Danka Hasanovic, Zorana Stankovic
PR: Ljiljana Radosavljevic, Marija Vicic, Radisa Kricak, Anja Kosanovic
Production: Emote productions

Hyundai Genesis: The Empty Car Convoy

Very impressive stunt filmed at Hyundai's Mojave Desert test track, to showcase the new technologies of the new Genesis 2015.

We see a big truck and 6 cars behind it moving in one lane. 5 of the drivers climb out of the sunroof and make a jump to a moving truck. Stuntman Buddy Joe Hooker stays in the lead car behind the truck. He puts on a blindfold, folds his arms to his chest and he lets ASCC(Advanced Smart Cruise Control), AEB(Automatic Emergency Braking System), and LKAS(Lane Keep Assist System) work their magic when the truck hits the brakes.

This kind of stunts are Volvo's game but Huyndai's Empty Car Convoy will surely be a viral hit.

Dtac: The power of love

In this heartwarming spot, we see a father who doesn't know how to make his newborn stop crying. So, he does what you imagine. He calls his wife. She starts singing to the baby then they play some penguins cartoon but non of it is working. Technology fails. But love succeeds.

Technology can never replace love. And this is coming from a tech company. Good work from Y&R Thaland.

Credits:
Campaign: dtac “The Power of Love”
Agency: Y&R Thailand
Chief Creative Officer: Trong Tantivejakul
Art Direction: Panumas Tasila
Art Director: Trong Tantivejakul, Kumphol Witpiboolrut
Copywriter: Trong Tantivejakul, Kumphol Witpiboolrut
Account Manager: Jindarat Udomthanapat
Production Company: Sunshine-etc Co., Ltd.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Director of Photography: Prapope Duangpikool
Lighting Direction: Udom Pinthong
Cameraman: Prapope Duangpikool
Cameraman#2: Akkarapong Kusakul
Editing: Manop Boonwipas
Music: Cine Digital Sound Studio Co., Ltd
Sound Design: Terdsak Janpan
Post Production: Posters Co., Ltd.
Animation: Anto co.,Ltd

Ikea built an entire website inside Instagram

Cool and innovative work from Russian agency Instinct for IKEA. They launched a fully functional website inside Instagram to showcase IKEA's 2104 PS collection. Users can go to ikea_ps_2014 Instagram account and see 12 image tabs that represent the categories then click any of them to go to the items. Each of the 34 items has its own Instagram account. The agency used the tagging feature in order to give to the users an easy navigation.

The concept of 2014 PS collection, which was created by 14 young designers, is "Always on the move" and this Instagram site that works seamlessly on smartphones is the perfect way to reach the collection's target group.

IKEA PS: Instagram Website from Instinct on Vimeo.

Credits:
Advertisign Agency: Instinct BBDO, Moscow
Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Ksenia Goldberg — Account Manager

Knacki Football presents the smallest football stadium in the world

Imagine a football stadium small enough to fit into a vending machine. Then try to score a goal against Leo Van Der Elst, a Belgian football legend who helped the Red Devils qualify for the semi-finals of the World Cup in Mexico in 1986.

During the World Cup, Knacki ball has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. So they completely transformed the interior of a vending machine located in Antwerp Central’s train station into the world's smallest football stadium. The #footballmachine.

Passersby were asked to press a button to receive their free sample. Once they did, to their surprise the door opened and the mini football stadium appeared.

Other crazy characters entered the pitch to add a little spice to this unexpected football game already full of surprises.

Credits:
Advertising Agency: BBDO, Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Account team: Sarah Van Praag, Michelle Stas, Niklaas Vanheukelom, Maarten Van De Vondel, Steve Leyseele
Digital Strategic Planner: Jan Van Brakel
Designer: Virginie Delaleu
Advertiser Supervisor: Aline Petteau
Director: Jaspers Stoefs, Stijn Van Den Bossche
Producer: Filip Van Vangeffelen
Production Agency: Made in Brussels
Vending Machine Production: Plug n Play