Heineken‏: The Better Halves

You have half of the ticket for the Champions League Final. Would you ask your better half to perform the Champions League anthem live to get you the other half? That’s what Heineken and the digital advertising agency NEXT-DC asked Bulgarian fans and the answer was positive.

62 wives and girlfriends took the stage all because of their men and their passion for the game. Custom hardware and voice recognition software detected the three performances that were closest to the timing of the original anthem. They were awarded with the second half of the ticket and a seat at the Final.

Credits:
Digital Creative Agency: NEXT-DC, Sofia, Bulgaria
Chief Creative Officer: Maria Todorova
Creative Director: Momchil Zakhariev
Art Director: Kamen Kamenov
Interactive Design Director: Alexander Antonov
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Digital Project Manager: Ivan Ralchev
Development Team: Andrey Popov, Stanislav Aleksiev, Velislav Valov
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Nestea revives Nestea Plunge campaign

In the revival of the classic “Plunge” campaign that ran from the Seventies through the Nineties, a stranded musician is found wandering in the desert. After grabbing a cold Nestle, he plunges backward into water and is quickly transported to a concert where he has become a crowd-surfing star.

The new advertising campaign, created and produced by Publicis Hawkeye, is brought to life through print, television and online advertisements. The campaign pays homage to Nestea’s classic ad spot while reinterpreting it in an energetic and contemporary way, appealing to new users and long-time Nestea fans alike.

To further support the product relaunch, the brand will offer a “Nestea Plunge Into Summer” sweepstakes beginning on June 2nd with chances to win a variety of prizes throughout the summer.

Credits:
Agency: Publicis Hawkeye

Water is Life: The drinkable book

The drinkable book is a revolutionary and life saving idea. It filters water and teaches proper sanitation & hygiene to those in the developing world. Each book is printed in two languages on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each page is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli.

Once water is passed through the filter, bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America.

The paper costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water. And each book is capable of providing someone with clean water for up to 4 years.

Credits:
Client: Water is Life
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Andrew McKechnie
Head of Design: Juan Carlos Pagan
Associate Creative Director: Sam Shepherd
Associate Creative Director: Frank Cartagena
Senior Designer: Brian Gartside
Designer: Aaron Stephenson

Director/Editor: Kyle McMorrow
Producer: Nina Horowitz
Head of Integrated Production: Ralph Navarro
Head of Production: Ed Zazzera

Chemist: Dr Theresa Dankovich
Biochemical Engineer: Corinne Clinch

Printer: Jamie Mahoney, Bowe House Press
Binding and 3D: Peter Ksiezopolski, xweet
3D Printing: Morpheus Prototypes

Principal typeface used: Knockout, Hoefler & Frere-Jones

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Paw Justice: Animal Strike

An animal strike that changed a law. Paw Justice with the help of DDB New Zealand collaborated with Google and YouTube and blocked videos with animal content in order to make people sign a petition to force the goverment to change a law that allowed legal-highs to be tested on animals.

The insight was simple. People love to see entertaining videos of animals online. So a nationwide block of these videos would definitely spread the word.

Street posters, print ads, TVCs and billboards, where also used in the campaign, along with a website with the petition and a strike toolkit with all the files needed for the public in order to upload then to their social media profiles, YouTube channels and websites to block their own animal content.

This incredible collaboration made the Prime Minister John Key announce that there will be no further testing of legal-highs on animals in his country.

Credits:
Advertising Agency: DDB, New Zealand

Disque Denuncia: Mixed Gender Fight

The world's first mixed-gender MMA fight was announched and immediately the fight caused controversy in the world and it drew attention to a very important problem in Brazil: domestic violence. The results were great for Disque Denuncia, the anonymous tip line behind the project.

Advertising Agency: Agência 3, Brazil
Copywriter: Cadu Vigilia, Gabriel Gil
Art Director: Durval Filho
Creative Director: Luis Claudio Salvestroni
Executive Creative Director: Jader Rossetto
Account Team: Camilla Oliveira, Carla Maggesi
Strategy: Ana Alberine, Willian Rocha
Artbuyer: Bárbara Borges, Fernanda Pinheiro
Film Production: Kombat Films
Director: Gabriel Mattar
Music and Sound Design: Sonido
Client: Disque Denúncia
Special Thanks: André Pederneiras (Shooto Organizer), Eduardo Perdigão (Upper Sport Marketing), Alexandre Franklin (Team Nogueira)

CNA: Speaking Exchange

The Speaking Exchange project is a win-win idea from FCB Brasil and the CNA language school network. It connects students who want to speak English with Americans living in retirement homes via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans. The reactions as we can see on the video are heartwarming.

Credits:
Advertising agency: FCB, São Paulo

Turkish Airlines Euroleague: Epic Pool Dunk

12 players, 4 basketball stars, 1 epic pool dunk. After 22 takes, Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez managed to make this epic pool dunk in Crispin Porter + Bogusky London's new Turkish Airlines spot. Check out the making of too.

Credits:
Advertising Agency: Crispin Porter + Bogusky London

DIRECTV: Get Rid of Cable Twitter Story

The first ever Twitter-Generated, Fan-Made, You-Written, Get Rid of Cable Twitter Story That We Made On Twitter Together. DIRECTV asked its fans to contribute to a story with tweets with the hashtag #GetRidofCable from April 14 through April 21. The best tweets were chosen and formed the following story.

Carlsberg: Border Football

Football and beer, it’s the perfect combination to bring people together. With their new campaign, Carlsberg and Duval Guillaume took this insight one step further. In these times of football fever, they created Border Football. This new game turns borders into football fields to bring both sides closer. The online film documents the Border Football games at three of Europe's most tense borders in Belfast, Nicosia and Kosovo.

Credits:
Advertiser: Carlsberg
Contact: Thomas Lohren Busch, Jens Jermiin
Agency: Duval Guillaume
Executive Creative Directors: Katrien Bottez, Geoffrey Hantson
Art Director: Toon Leysen
Copywriter: Jan Schoofs
Account Directors: Elke Janssens, Patrick Clymans
Social Media Strategy: Sophie Jadoul
Production Company: TRS Brussels
Director: Jan Boon
Director of Photography: Thomas Buelens
Executive Producer: Frederik Zaman
Producer: Thomas Landeloos
Editor: Hans Desmet
Music & Sound Design: Gregory Caron

Erik Qualman: #Socialnomics 2014

The Socialnomics video series by Erik Qualman is back. The mind-blowing facts include grandparents as the fastest-growing demographic on Twitter, the 20% of daily searches on Google are never searched before, the millennials, online dating and more.

Credits:
The video was produced by Equalman Studios.

Amazing cutout dioramas by Hari & Deepti

Layers of paper are illuminated from the back creating a sensational depth and atmosphere. Originally from India and now based in Denver, Hari and Deepti, believe that “Paper is brutal in its simplicity as a medium. It demands the attention of the artist while it provides the softness they need to mold it in to something beautiful. It is playful, light, colorless and colorful. It is minimal and intricate. It reflects light, creates depth and illusions in a way that it takes the artist through a journey with limitless possibilities.”

Bordo Bello NYC // Making of Rise and Skate from Harikrishnan on Vimeo.

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The Hunter and the Bear in Pharrell Williams' book

The hunter and the bear, heroes of one of the most acclaimed digital campaigns of the last decade are back with another friend, the amazing Pharrell Williams. Get ready for an exhilarating adventure...

This year, Tipp-Ex®, N°1 correction brand in Europe,Bic® and Pharrell Williams go together to make history by creating the first participatory book instantly translated into 5 languages. A real technological feat imagined by Buzzman agency for a world first!

The idea: Tipp-Ex® and Buzzman asked Pharrell to write a book about the source of his inspiration. A few hours before the book launch, struck by panic due to fierce readers seeking to steal the book, the bear decided to cover the whole book with Tipp-Ex® to protect its contents.

With this blunder starts a new Tipp-Ex® adventure ... To participate, you will have to enter the cabin of the hunter and the bear and help find the thousands of words, which have been covered in the book.

Obviously, the hunter, the bear and even Pharrell will be there at every moment with hints to help you complete the book. The more words you find, the closer your name will be in the credits alongside Pharrell Williams.

Once completed by users, the “Social Book” will be printed and published.

Profits will be donated to an organization supporting disadvantaged children as they attempt to, hopefully, rewrite their lives.

Help them at http://www.tippexsocialbook.com/ 

Credits:
Agency: Buzzman
CEO and Creative Director : Georges Mohammed-Cherif
General Manager : Thomas Granger
Associate Director : Julien Levilain
Creatives : Santiago Cosme, Miguel Durão
Account Managers : Olivier Lopez, Loïc Coelho
Social Media Managers : Julien Scaglione, Joeffrey Arruyer
PR and Communication : Cyril Paglino, Clara Bascoul-Gauthier
Digital Producers : Laurent Marcus, Lara Jane Lelievre
TV Producers : Vanessa Barbel, Elodie Poupeau
TV Production : Iconoclast
Director : Adrien Armanet
Digital Production : We are Anonymous
Artistic Direction : We are from L.A.

Castrol Footkhana: Neymar Jr. v Ken Block

Football meets gymkhana and Footkhana is born. A shootout between Neymar Jr. and Ken Block. Juggling with the ball meets smoking tires and spins in this experiment from Castrol, an official sponsor of the World Cup 2014.

Seth & Riley's Garage: Kind of genius. Kind of.

Duval Guillaume have gone completely mad for the launch of Seth & Riley’s Garage, the new hard lemonade drink of Carlsberg Breweries. They have created a kind of genius campaign featuring a funeral, crazy penguins and a lot of slow motion. Check it out.

Credits:
Agency: Duval Guillaume, Antwerp
Production Company: Hobby Film
Director: Oskar Bård. 

Powerade: Nico's Story

The emotional backstory of Nico Calabria who was born with one leg but had the power to pursue his love for football, is Powerade's great spot for 2014 FIFA World Cup.

Credits:
Advertising Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Alvaro Sotomayor, Rosie Bardales
Art Director: Mike Bond
Copywriter: Bernard Hunter
Head of Broadcast Production: Erik Verheijen
Broadcast Producers: Tony Stearns, Lars Fabery de Jonge
Planner: Ben Armistead
Group Account Director: Kirk Johnson
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Production Company: Caviar Los Angeles
Director: AG Rojas
Directors of Photography: Frederick Backar, Michael Ragan
Producer: Geoff McLean
Executive Producers: Michael Sagol, Jasper Thomlinson
Editing Company: Whitehouse Post London
Editor: Russel Icke, Charlie Harvey
Audio Post: Wave Amsterdam
Sound Designer/Mixer: Alex Nicolls-Lee
Music TVC: Schmooz France
Artist TVC: Sanj SEN – Powerade 2014 Composition
Music Company TVC: Ultraschmooz
Postproduction: Glassworks Amsterdam
Flame: Kyle Obley, Jesper Nybroe, Bob Rojien
3D: Tim Bolland, Simon Glas, Eva Kuehlmann
Telecine: Scott Harris
Producer: Armand Weeresinghe
Print Production: Photographer: Levon Biss
Photographers Agent: Seamus O’Cleary @ Bonakdar Cleary
Production Company: Widescope Productions

Thai Life Insurance: Unsung Hero

This heartwarming spot from Thailand will encourage you to do small acts of kindness. The unsung hero is young man who don't have much but he is generous enough to help a little girl begging for education, to feed a stray dog, to leave bananas to the old neighbor, to give his seat on the bus, without expecting something in return. He will not get rich or be famous or featured on TV. He just keeps doing good and as time goes by we see that all his good deeds starts to pay off.

Credits:

Advertising Agency: Ogilvy Thailand, Bangkok.

Lurpak Cook's Range: Adventure Awaits

The new Lurpak spot proves once more that you can have great advertising with any product. Even butter. Wieden + Kennedy London transformed the cooking preparation to space exploration in this brilliantly directed spot for Lurpak Cook's range. Close ups turn food to planets and carrots to spaceships in an adventurous quest to reach new frontiers in cooking. If you missed the previous Lurpak work check here, here and here.

Credits:
Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Sam Heath, Dan Norris, Ray Shaughnessy
Copywriters / Art Directors: Freddie Powell, Hollie Walker
Producers: Emma Wright, Chloe Roseman
Group Account Director: Helen Foulder
Account Directors / Managers / Planners: Katja Dienel, Angharad Thomas, Jennifer Lewis
Executive Creative Directors: Tony Davidson, Kim Papworth
Agency Executive Producer: Danielle Stewart
Production Company: Blink Productions
Director: Dougal Wilson
Executive Producer: Ewen Brown
Director of Photography: Stephen King Roach
Set Design: Lightning + Kinglyface
Editorial Company: Final Cut
Editor: Joe Guest
VFX Company: The Moving Picture Company
VFX Supervisor: Tom Harding
Flame Artist: Tom Harding
VFX Producer: Marianna Bruynseels
Shoot Supervisor: Bill McNamara
Grade: Jean-Clément Soret
Music+Sound Company: Wave Studios
Composer: Richard Strauss
Sound Designer: Aaron Reynolds

HootSuite: A Game of Social Thrones

The seven kingdoms in the Game of Thrones opening sequence are reimagined as social networks in this fantastic animated clip from HootSuite. The social networks were not placed randomly but based to the unique characteristics of each kingdom. Facebook, Instagram, WhatsApp, Google, Google+, YouTube, Twitter, Snapchat and LinkedIn battle in the Game of Social Thrones!

Credits:
Producer/Director: Evan Aagaard, HootSuite
Lead Animator/Motion Designer: Clément Morin
Music Composer: Etienne Forget
Executive Producer: Cameron Uganec, HootSuite
Concept: Evan LePage, Hootsuite

Volkswagen Kombi: Last Wishes

VW pays tribute to the iconic VW Type 2 (Kombi). The last Kombi was produced in Brazil in December 2013 and AlmapBBDO Brasil run a campaign for the "de-launch" of the model. They also gathered stories from the Kombi's drivers and made the following film with Kombi's last 15 wishes. The documentary took six months in the making.

From the legendary Woodstock painted Type 2, to the first drawing of the car from Ben Pon, the 4 minute film is full of special moments. The last wish fulfills Kombi's journey.

Credits:
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Production:Spray Filmes
Director:Fernando Grostein Andrade
Creative Director:Andre Kassu, Marcos Medeiros
Executive Creative Director:Luiz Sanches
Art Director:Benjamin Yung Junior, Marcelo Tolentino
Copywriter:Marcelo Nogueira, Marcelo Pignatari Rosa
Executive Producer:Lucia Leite
Photographer:Fernando Grostein Andrade

Neue Zürcher Zeitung: The Digital Newspaper Holder

Convincing conservative newspaper readers about the advantages of a digital publication can be a hard task. Jung von Matt turned the classic wooden newspaper holders into a digital tool to surprise readers. With the use of LED boards inside the holders and the programming needed in order to receive RSS-feeds through an infrared transmitter, they managed to surprise readers and record a 2.7% increase in its digital readership for Neue Zürcher Zeitung from August to October 2013.

The Digital Newspaper Holder from not-enough on Vimeo.

Credits:
Jung von Matt/Limnat Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Cyrill Wirz
Art Director: Adrian Merz
Art Director: David Hanselmann
Graphic: Aude Kohler
Account Supervisor: Sabrina Arthur
Account Manager: Petra Moser
Social Media: Oliver Vedolin

SXSW 2014: 10 Trends from Cake Group & Havas Media

Insights and trends delived from SXSW. From personal data ownership and anti-social media to cryptocurrency and earned media planning, this presentation from Cake Group worth the read.

SXSW 2014: 10 Trends from Cake Group & Havas Media from Cake New York

PlayStation: Shock Belgium

Would you put your fingers in an electrical socket? Chances are you would if you wanted to win the new inFAMOUS: Second Son game for Playstation and have a little bit of fun doing it.

Playstation in Belgium, created an installation where you inserted two fingers in a socket and had to stand the electrical shock for 5 seconds to win.

Credits:
Advertising Agency: TBWA 

All Facebook Image Dimensions infographic

A very useful infographic by Jon Loomer with all the dimensions you need in order to optimize your Facebook timeline, posts and ads.

Courtesy of: JonLoomer.com

Dissolve: This Is a Generic Brand Video

If you work in advertising then you'll find this very funny and true. This is a generic brand video made of stock footage by Dissolve that mocks all corporate advertising videos. Full of advertising cliches, the video is based on "This is a generic brand video" by Kendra Eash. Enjoy!!

Credits:
Video: Dissolve Footage
Narrated by Dallas McClain
Music: "Piano Work 02" by rysktchkw

Rushes: Tiny Worlds

Imagine tiny worlds come to life under our feet. The CG team at Rushes made just that with this very interesting and humorous trilogy.

Credits:
Agency: Rushes, London
Executive Producer:  Norra Abdul Rahim
Producer:  Caroline Laing
Production Assistant:  Alexina Davidson
Head of CG:  Andy Nicholas
Lead CG:  Andy Hargreaves
Director: Chris Hutchison
CG Artists:  Chris Hutchison, Craig Travis, David Drese, Liam Hoflay, Andrea Scibetta, Nimesh Patel
Nuke:  Noel Harmes
Flame:  Martin Goodwin
Sound Design:  Tom Martin @ Mcasso

Pampers Daipers: ZZZ Radio

A radio station that airs only white noise is a brilliant idea from Ace Saatchi & Saatchi Manila for Pampers Diapers. It is scientifically proven that white noise has sleep-inducing effects on babies. Since radio static is white noise Ace Saatchi & Saatchi Manila reinvented how radio can be used and made 99.1FM "ZZZ Radio". They helped babies to sleep and let moms take it to social media and gain the impressive 2011% increase in engagement.

Credits:
Advertising Agency: Ace Saatchi & Saatchi Manila

Nokia challenges Sony to a #Cameraduel

Α western style #CAMERADUEL.
Sony made the following tweet:

Sony Xperia GB        ✔ @sonyxperiagb

Picture-perfect moments deserve award-winning camera technology, see how with #XperiaZ2 http://bddy.me/1g6hpBd  pic.twitter.com/Vvn82e05lY

and nokia challenged Sony to a #cameraduel

Old Spice: Get Shaved in the Face

Terry Crews is shaving a tiny Terry Crews. Old Spice gets surreal again. Enjoy.

Credits:
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley
Copywriter: Andy Laugenour
Art Director: Matt Sorrell
Broadcast Producer: Jennifer Hundis
Director of Broadcast Production: Ben Grylewicz
Account Team: Georgina Gooley, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples
Production Company: Gifted Youth
Direction, Editing, Visual Effects: Fatal Farm
Sound Mix: Charlie Keating, Joint Editorial

Coor Down: Dear Future Mom

A very emotional spot for World Down Syndrome Day on March 21st. Coor Down, Italy's national organization for people with Down syndrome received a letter from a mother who learned that her son will be born with Down syndrome. She asked "I'm scared: What kind of life will my child have?"

The answer came from Saatchi & Saatchi with this emotional video where 15 people with Down syndrome respond to her. "Everyone has the right to be happy" as the tagline says.

Credits:
Client: CoorDown
Agency: Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Director: Luca Lucini
Production Company: The Family Film
Agency Producer: Sabrina Sanfratello
Head of TV: Raffaella Scarpetti
Original Music: Alessandro Cristofori, Diego Perugini for Stabbiolo Music
Postproduction: XChanges Vfx
Color Grading: Band
Audio Postproduction: Top Digital; Cat Sound International
Voiceover: Pasquale Anselmo

Canal+: ‘Wilhelm Scream’ Mockumentary

"The Woman Who Can’t Watch Movies" is the widow of Sheb Wooley and she can't watch movies because he keeps hearing her husband's screem. “The Wilhelm scream,” is a legendary stock audio scream, recorded by Sheb Wooley and used  in the 1951 film Distant Drums. It was named after the character Private Wilhelm in the 1953 western The Charge of the Feather River. It has been used in over 200 films since then (including Star Wars, Toy Story, Indana Jones, Lord of the Rings and more).

Canal+ made a Scream Bank, a catalog of donated screams for industry professionals to use in place of Sheb’s and invites users to record their own screams and help Linda Dotson Wooley see films again. The video is a teaser for Leave Wilhelm Alone, an upcoming documentary on the “Wilhelm scream.”

Credits
Client: Canal+

Agency: FCB Spain & FCB Los Angeles
Campaign: “Leave Wilhelm Alone”
Client Contact: Iñaki Martikorena, Bernardo Melero, Purification González
Executive Creative Directors: Pedro Soler, Eric Springer
Creative Team: Beatriz Pedrosa, Peio Azkoaga, Joao Freitas
Producers: Brendan Kiernan, Steve Devore, Thomas Anderson, Kate Borkowski, Kepa Vizcay
Production Company: Helo
Director: Alex Grossman
Lighting: Seamus Tierney
Sound: Sam Tornero Pulido
Web Developers: Carlos Lainez, Miguel Iglesias
App Developers: Joan Arbó, Jorge Cubillo
Social Media Strategy: Mauro Rodriguez, Jose Olivares
Poster: Beatriz Pedrosa, Marian de la Fuente
Planner: Manuel López

Carlsberg: HappyBeerTime

Blending social with on premise sales is not an easy task but Carlsberg's Happy Hour 2.0 campaign seems to make everybody happy. Bars have a HappyBeerTime USB stick that when plugged in Happy Hour appears on screen for a limited amount of time. Then people take a photo, upload it to Instagram tagged with #HappyBeerTime and the bar's name and they get extra Happy Hour time. So, bars sell beers and get on Instagram, customers gets discounts, Carlsberg gets content. Everybody's happy.

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Credits:
Advertising agency: Konstellation, Copenhagen

Wren: First Kiss

20 strangers kissing for the first time in front of a camera. This short film from L.A. fashion brand Wren, got over 22.000.000 views on YouTube in just 2 days. The 20 strangers where hesitant at first, they felt awkward but when they started to kiss it all changed. Director Tatia Pilieva managed to make a touching film that went viral because the majority of the people just saw the transformative power of a kiss. They believed in the "strangers kissing story".

The reality is that these strangers are not common people but professional performers. Slate says:
"The cast includes models Natalia Bonifacci, Ingrid Schram, and Langley Fox (daughter of actress Mariel Hemingway and sister of model Dree); musicians Z Berg of The Like, Damian Kulash of OK Go, Justin Kennedy of Army Navy, singer Nicole Simone, and singer-actress Soko (who also performed the melancholy indie music that accompanies the short); and actors Karim Saleh, Matthew Carey, Jill Larson, Corby Griesenbeck, Elisabetta Tedla, Luke Cook, and Marianna Palka." 

Knowing this ruins the feelings you get out of the film but I guess only people in advertising will know.

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Norlis Bookstore: Unplug with a book

We can't escape the Internet but we must be able to unplug ourselves at least for a few hours. Norlis, a bookstore in Norway, urges us to do so with a book with this nice print campaign.

Credits:
Advertising Agency: Anti, Oslo, Norway
Art Director: Jason Kinsella
Copywriters: Jason Kinsella, Erik Heisholt
Assistant Art Director: Charlotte Bakken
Photographer: Glenn Rokeberg

The Famous Grouse: The Famous Sculpture

Famous Grouse whiskey asked whiskey fans the following question: "What would you like to be famous for?". The most original hopes and dreams where carved with laser in the aluminium strips that where used to built this innovative scuplture. A motion sensitive light project the answers around the gallery. Impressive work.

The Famous Grouse Sculpture from Marshmallow Laser Feast on Vimeo.

Credits:
Advertising Agency: AMV BBDO, London
Production Company: PRETTYBIRD
Director: Marshmallow Laser Feast
Producer: Margo Mars
Sculpture Design: Marshmallow Laser Feast & Studio Roso
Kinetic Design: Ruairi Glynn
Final sculpture DOP: Brett Turnbull
Additional footage: Sandra Ciampone
Editor: Sandra Ciampone
Music: Dave Cooke 

Save the Children: One second a day

The life of an 8 years old girl changes dramatically within a year in this hard one-second-a-day spot. Save the Children charity brings the day-to-day life of kids in Syria to London to showcase that just because it isn't happening here doesn't mean it isn't happening.

Credist:
Client: Save the Children
Agency: Don't Panic, London
Production Company: Unit9

Cream-O: Cookie Mug

This must be the ultimate mug for drinking milk. It is made from digestive cookies and dark chocolate. It also helps parents motivate their children in order to drink 2 mugs of milk. Great move from Cream-O, a cookie brand in Malaysia, and Grey. The edible mug came free with 2 packs of Cream-O. The campaign run for a month with a succesful 19% increase in sales.

Credits:
Advertising agency: Grey Kuala Lumpur

Coke Zero: What do pétanque, knitting and fishing have in common?

Zero. A magic number which when added it can mean nothing or change everything. In Duval Guillaume's latest stunt for the Coca-Cola Zero "Just Add Zero" campaign they did just that. They added zero and changed everything.

They asked ordinary people playing pétanque, knitting and fishing to film them. As you can imagine all of these hobbies have non-to-a-few spectators only. Then they added zero. 6 spectators became 60 then 600. Fishermen, knitting ladies and petanque players felt like superstars when, out of nowhere, supporters started to appear, cheering, creating a crazy atmosphere. (Thanks Sophie)

Advertising Agency: Duval Guillaume Modem

Polar Beer: Polar Cell Phone Nullifier

The problem: smartphones in a bar. The solution: The Polar Cell Phone Nullifier. People tend to go to a bar but instead of talking with their friends they get absorved by their smartphones. So, Polar, a Brazilian beer brand teamed up with creative agency Paim Comunicação and made a beer cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5 meter radius.

Credits
Advertising Agency: Paim Comunicação, Porto Alegre, Brazil
Creative Directors: Rodrigo Pinto, Carlos Thunm
Copywriters: Márcio Blank, Rodrigo Rocha
Art Director: José Pedro Bortolini
Head of Digital: Willian Zanette
Social Media Manager: Pedro Migotto
Agency Producers: Ana Paula Luce, Juliana de Barros Lima, Lucas Holderbaum
Graphic Designer: José Pedro Bortolini
Art Buyers: Marta Mendonça, Alexandro Souza, Daniela Pertille
Account Manegers: Daniela Flores, Mariana Balestra
Media Buyers: Claudia Mello, Patricia Angeletti
Account Planning: Eduardo Flores, Henrique Scholz
Technical Producers: Álvaro Heller, Diogo Thum de Oliveira
Photographer: Complex Studio Image
Production Company: SQMA Film Delivery, TGD Films
Film Director: Guilherme Petry
Music&Sound: Batuque Música, Loop Reclame