Working from Home: The Future of Workplaces

How do you feel about working from home and not be chained in your office? Is your presence really necessary in the office or you just lose time and money stuck in traffic in order to get there?


According to a very recent survey conducted by Skype, working from home is the future. Regardless of how biased a survey from Skype might be, it undoubtedly shows that working from home is more than a trend. It is happening now and it will grow drastically.

Skype’s survey, is based on responses from 1,000 professionals at around 500 businesses of all sizes.

Working from home is easier than ever thanks to all the online collaboration tools, such as Skype. E-mail is not the king anymore. It will decline. Video conferencing, desktop video and VoIP are the technologies that will prevail, followed by room-based video, mobile phones and IM.

 

The survey shows that 62% of the companies allow some of their employees to work from home. 34% of the employees actually can work from home and they spend 40% of their work time there. 

But is remote working good for business? It seems yes. According to the survey, decision makers think that working from home is more productive. Also, employees

Overall, it is a very interesting survey and you can download it here.

Apple: iPad 2

Apple goes "emotional" in this TV spot for the recently released iPad 2.

Apple states that iPad 2 is beyond technology, it is something magical. Its a leap forward.
Hey, is it me or the tone is very supercilious?

Bodyguard Mosquito Repellent: Mother, Dinner

I saw these print ads this morning and I'm thinking that all the mosquitoes in Greece are preparing for the great feast. Damn them.
Nice illustration, nice print ads, but nothing can stop the hordes of the blood sucking little bastards.

Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Mohammad Baalbaki, Ahmad Beck
Copywriter Mohammad Baalbaki
Illustrator: Max Kostenko

Carlsberg: Unbottle Yourself

Carlsberg wants to unbottle the people of Sweden. The problem is that they are probably the most reserved people in the world. So, Carlsberg challenges Sweedes to loosen up and unbottle themselves with the help of Carlsberg's iPhone app. 

From April 5th to April 17th, people will try to complete the 500 challenges required in order to become one of 10 finalists who have a chance to win the ultimate party in Hong Kong.

Check out the site here

Agency: Akestam Holst

Client: Carlsberg

Creative Director: Martin Cedergren

Art Director: Bjorn Gustafsson

Copywriter: Patrick Dry

Creative: Alex Picha

Creative: Ida Tenggren

Creative: Jerker Winther

Creative: Sara Clewemar

Production Company: B-Reel

IKEA: Peace, Love and Storage

Who do you think is messier? Men or Women? IKEA urge you to take sides on their new integrated advertising campaign. 

The campaign, called "Peace, Love and Storage" will launched today, 1st April, in the UK.

It is shot in front of a live audience with four stand-up comedians who debate which sex is messier. With this campaign IKEA highlights how domestic clutter can affect a couple and lead to arguments. The solution is simple. IKEA's storage units can solve this problem and tidy up your house. 

Since we are in 2011, the campaign continues online at IKEA's Facebook where viewers can vote for the sex who think it's messier and submit photos and videos to prove their decision. The Facebook page custom app can also allow them to share their arguments with friends.

And for my Greek friends on marketing and advertising:

Το ΙΚΕΑ, αν και αποδεδειγμένα 100-300% ακριβότερο από το εξωτερικό παίζει χωρίς ανταγωνισμό. Και εγώ από εκεί ψωνίζω γιατί δεν υπάρχει εναλλακτική. Γιατί όμως πρέπει όμως στην Ελλάδα να έχει τέτοια επικοινωνία? Γιατί πρέπει να επιστρατεύεται ο συμπαθέστατος Φερεντίνος για να τρέξει ένα φθηνό λογοπαιγνιακό conceptάκι (που είμαι σίγουρος ότι δεν φτάει η διαφημιστική) και να μην πάρουν σαν παράδειγμα τις καμπάνιες που τρέχουν στο εξωτερικό και να δημιουργήσουν κάτι φρέσκο για μία απόλυτα χαρισματική μάρκα? Είναι θλιβερό να βλέπεις brands που στο εξωτερικό δημιουργούν καταπληκτικές δουλειές -π.χ. η Φάγε πρόσφατα- και εδώ τρέχουν μετριότητες. Είναι ο Έλληνας καταναλωτής τόσο ηλίθιος τελικά όσο τον θεωρούν τα τμήματα marketing και οι διαφημιστικές?

Advertising Agency: Mother, London, United Kingdom
Director: Nick Jones
Producer: Sue Caldwell
DoP: Brett Turnbull
Post production: The Mill
Editor: Tim Hardy
Client: Anna Crona, Marketing Director

Skittles: Cage Cop, Cat, War Finger, Hitchhiker, Girl

Skittles madness goes interactive. Here is five online videos that invite you to touch a dot on the screen with your finger or your thumb. Come on don't be afraid, don't you want to see what happens?

Skittles Touch: Cage Cop

 

Skittles Touch: Cat

Skittles Touch: War



Skittles Touch: Hitchhiker




Skittles Touch: Girl





Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi.
Account Management: Chitty Krishnappa, Bhreagh Rathbun
Producer: Ann Caverly
Marketing Management: Dan Alvo, Laura Amantea, Thomas Tse
Directors: Woods & Low
Production house: FamilyStyle
Editing: Poster Boy
Visual FX: AXYZ

CPNB (Collective Promotion Dutch Literature): Written Portraits

Each year CPNB (Collective Promotion Dutch Literature) organises the Dutch Book Week to promote Dutch literature. And every year a specific genre is being profiled. This year the(auto) biography is featured. This is translated in the theme ‘GeschrevenPortretten’, which translates in Written Portraits’. Van Wanten Etcet era created the campaign, which show the different faces behind the (auto) biographies. AnneFrank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of thebiographic Book Week give away). Souverein made the artwork and did an amazingjob creating realistic images. Even original book pages were used for the text inside the portraits to get right structure for each portrait.

Advertising Agency: Van Wanten Etcetera, Amsterdam, The Netherlands
Creative Directors: Markus Ravenhorst, Maarten Reynen
Art Directors: Maarten Reynen
Copywriters: Markus Ravenhorst
Illustrator: Souverein
Published: March 2011

Mercedes-Benz: The Sprinter applies for a job

Tough times to get a job. Even for a hard working van like Splinter. So, why wait and not sent a few job applications?

Lukas Lindemann Rosinski, carved words on the tires of the Mercedes van, send the Splinter on a mud bath and then made it wrote its own application letters.

A very impressive direct mail.
 


Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Executive Creative Directors: Arno Lindemann, Bernhard Lukas
Creative Directors: Thomas Heyen, Markus Kremer, Jakob Kriwat
Art Directors: Markus Kremer, Damian Kuczmierczyk
Copywriter: Thomas Heyen
Designer: Victor Aloji
Account: Jascha Oevermann
SFX: Thomas Beecken
Producer: Martin Schoen
Director: Marc Bethke

AIDES: Smutley

Smutley, an alley cat with nine lives to spare and promiscuous as hell, nails every species comes in its way.

This is the main character in the new campaign of AIDES, the French non-profit organization for AIDS prevention.

So, although Smutley comes with nine lives you come with just one. Use condoms.

Advertising agency: Goodby Silverstein & Partners

Channel: Coco Mademoiselle - The Film

For all Keira Knightley's fans out there.
The new Channel film with Keraand Alberto Ammann, directed by Joe Wright.
Music : "It's a man's man's man's world" (James Brown, Betty Newsome), performed by Joss Stone.

First Floor Bar and Restaurant: Drunken Direction Signs

Objective: ‘First Floor’-a pub located in Asia’s largest IT hub Nehru Place, Delhi. Around 2 million visit this marketplace everyday. Despite this large plausible customer base ‘FIRST FLOOR’ remained lost amongst zillions of shops. The challenge was to make consumers take notice of ‘First Floor’ and direct them to it.

Creative Solution: Nehru Place is infested with billboards and posters. The regulars have learnt to ignore them. These have turned into blind spots. Any traditional medium would just not have attracted any attention in this environment. So we got the Human Direction Signs drunk ! For one week, everyday 7 human direction signs, pretended to be happily passed out at variuos places across the market, with t-shirts stating the ‘distance’ and ‘direction’ to ‘First Floor’.

Result:This unusual sight was hard to miss. On a hot drab afternoon this quirky vision attracted several people towards it. Passerbys took a break, relating to the visual of the happy drunken tippler, some following these milestones right up to the pub. The bar became a topic of discussion amongst the crowds and began attracting consumers as an availble hangout destination. ‘First Floor’ reported a 62% increase in footfalls within a fortnight. The drunken direction signs were much talked about and the pub has got an excellent word of mouth publicity going on till date.

Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Tirtha Ghose, Nakul Sharma
Art Director: Partha Sengupta
Copywriters: Annie Napolean
Photographer / Cameraman: Biplob Sardar

Mediaset Premium Pay TV: Stadium

Great idea that will surely touch the football fans. 

Advertising Agency: Euro RSCG, Milan, Italy
Art Directors: Antonio Campolo
Copywriter: Luigi Fattore
Illustrator / Photographer: Alessandro Dalla Fontana
Published: January 2011

Nike Better World: Recycled Ad

Nike Better World, a subsidiary of Nike, is known for making eco-friendly products and trying to make the world better through sports. So they made a true eco-friendly viral spot. Nike recycled its own commercials and produced a brand new 2 minute viral spot. Check it out and visit the site: www.nikebetterworld.com/

Dawn Newspaper: Wet

A bright idea for a good cause by Saatchi & Saatchi in Pakistan.

Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai
Copywriter: Ali Mumtaz
Photographer: Amean J

FAGE Total Plain Extraordinary

FAGE Total is a Greek yogurt. A few days ago a friend of mine showed me this video. I was thrilled that finally a great TV spot was produced in this category for the Greek market. UNFORTUNATELY this great spot is from the USA. Why is it so difficult for Greek marketers to accept new ideas? Why is it so difficult to understand that doing this kind of advertising helps their brands to develop? Instead all the companies in this category, not only Fage, continuously makes boring ads. It's sad.





Plain was the same as it ever was the same.
Plainly plain...
Samely same...
But then...someone lit the flame.
Plain rode away on lion's mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.

Produced by PSYOP

adidas is all in: 120 Edition

Here is the new adidas' global campaign produced by Sid Lee.

For the first time adidas brings together the three aspects of the brand -adidas Sport Performance, adidas Originals and adidas Sport Style - in one spot. In 120 seconds we watch an all stars parade with football stars Lionel Messi and David Beckham, skateboarders Silas Baxter-Neal and Lem Villemin, the basketball star Derrick Rose from Chicago Bulls, Katy Perry the pop star and B.o.B from Hip Hop scene among others.

Passion is the key word. Passion not just in sports, but in music, art, fashion. Passion in you.

If you like the song you might want to know that it is called Civilization and the band is Justice.
 


Advertising Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: “Civilization” from the new album from Justice.
Adidas Canada president: Steve Ralph
Adidas USA president: Patrik Nilsson

Colorectal Cancer Association of Canada: GetYourButtSeen.ca

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean
Published: March 2010

Lynx Excite Angel Ambush London Victoria

Lynx used an augmented reality billboard to interact with people at the London Victoria Station.
A very interesting approach which as you will see in the video below, was embraced by the people who interacted with the angels. Some of them are really enjoying this.

This installation is part of Lynx's Fallen Angels campaign. You can visit their Facebook page here and try to release Kelly Brooks, the last archangel. The one who didn't fall. Yet.

Mercedes-Benz: Transparent walls

Imagine yourself driving and be able to see through walls on interceptions. Then you would probably see danger way ahead.

This was Jung von Matt/Elbe's idea to showcase Mercedes-Benz's new system called Pre-Safe. This system detects road danger and can take control of the car to avoid it.

How the transparent walls worked: They used a camera to film one side of the road and live feed the other side on a wall thus make it transparent. A great installation. And a great surprise for the drivers.



Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Directors: Damjan Pita, Benjamin Busse
Client Counseling: Sven Dörrenbacher
Agency Producer: Jannik Endemann
Film Production: Erste Liebe Filmproduktion
Graphic Design: Samuel Huber
Creatives: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer: Sascha Kurfiss
Regie: Mortimer Hochberg
Production: Justin Mundhenke
Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz

It Works Fingerprint Security System: Office, Lab, Home

A great print ad. The idea and the execution is terrific.

Advertising Agency: SpicyH, Bangkok, Thailand
Production company: MasterScene
Executive Creative Director: Woon Hoh Siew
Creative Director: Gaek Bee Lee
Art Directors: Apiwat Pattalarungkhan, Adam Pamungkas
Copywriter: Irvine Prisilia
Photographer: Clarissa Peddy Photography
Retoucher: OIC

IKEA: Organize your desktop

IKEA organizes your desktop. Download the app and place all the items on your desktop in an EXPEDIT storage unit.

Advertising Agency: Laboratory Ideas, Laboratory Digital, Budapest, Hungary
Creative Director: Sándor Haszon, Alex Szénássy
Copywriter: Judit Kun
Art Director: Diána Pusztai, Sándor Haszon
Illustrator: Péter Muka
Developer: Gergely Muka
You can download the app here.

2HA Winery: Cabernet, Riesling, Tabunello

Interesting approach from a Hungarian winery.

Advertising Agency: White Rabbit, Budapest, Hungary
Creative Directors: Levente Kovács, István Bracsok
Art Directors: István Bracsok, Viktor Uhrin
Copywriter: Levente Kovács
Illustrator: Viktor Uhrin
Photographer: Gábor Fiala

Nissan Micra: Park Assistant

Smart and funny. I guess that you won't mind find this on your car and probably you would read it.

Advertising Agency: TBWA\ Barcelona, Spain
Creative Directors: Fer Garcia, Juank Espejo
Art Director: Ferran Mestre
Copywriter: Edu Escudero
Photographer: Felipe Mena
Published: February 2011

Volkswagen - Fox no Planeta Terra - Twitter Zoom

Volkswagen sponsored the Planeta Terra Festival (big music festival in São Paulo) in order to bring Fox closer to the youngsters of Sao Paolo.

BBDO Brasil came up with an idea involving twitter, Google maps and prizes. They hid festival tickets across the city and launched a microsite where you could find them by using Google Maps. But, in order to zoom in you had to tweet the #foxatplanetaterra hash tag. The more tweets the more you could zoom in until you could reveal the location of the ticket. Then you just had to run and get it. This went on for four days and four nights.


The results? It only took 2 hours for the tweet #foxatplanetaterra to reach  No 1 in São Paulo's TrendTopic and stayed there for the whole campaign.




Advertising Agency: BBDO Brazil

AIP Foundation: Coffin

This spot really delivers the message. It's very sad but also very true that people -not only in Vietnam- let their kids ride in the back of a motorcycle or in the rear seats of the cars, without helmet or seatbelts. In Greece I see it all the time.



Advertising Agency: Ogilvy, Vietnam
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios

Tai Ching: Counterfeits

Very funny. A Chinese restaurant is proud of its origin and the most important, it is original. Take a moment to look at all the logos they have created. Nokla for nokia, Like for Nike Mc Ronalds,... Great indeed.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes

Pulp Books

Read yourself interesting.
A true statement, beautify illustrated in this print campaign for Pulp Books book store in South Africa.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew

TMF Travel: Push-up posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

via
Advertising Agency: Duval Guillaume Antwerp, Belgium

Liaison Dangereuse: Striptease shopping

Why buy lingerie from photos when you can purchase them from the body of a model and get yourself a striptease as a bonus?

Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.

Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.

Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.


Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone

Discovery Science Ident - the Human Element

Amazing work for "The Human Element" a branding asset for Discovery Science – a channel dedicated to making science programming relevant and entertaining.

Making of:



behance.net/​gallery/​Discovery-Science-Ident-the-Human-Element/​1027575

CREDIT LIST
Executive Producer -Chris Leow
CG Director -Sawoozer Wang
CG Artist
James Chen ,Juin Chang ,Lance Ni ,MJ Huang
CG Assistant
Mu Lin ,Xiang Wang
Creative Director -Alex Edwards
Director of Production -Gregory Lowe
Shoot Producer -Jo Plomley
Audio Engineer -Lim Koon Soo ,David Ong

BMW i : The new sub-brand of BMW

BMW launched a few days ago its new sub-brand called BMW i.
BMW i will produce electric and hybrid cars only starting on 2013 with i3 and i8 models. 

BMW i Concept:

At the heart of BMW i is a holistic approach to future mobility: Cutting edge materials, purpose-built vehicle architectures and next generation production technology deliver an unparalleled driving experience with benchmark energy efficiency and sustainability. BMW i could not have achieved all this by sticking to conventional concepts, so instead we have explored completely new territories.

More at http://www.bmw-i.com/en_ww/

Durex Condoms: Feather

Advertising Agency: 3-Sixty Brand Communications, Singapore
Senior Art Director: Stez Chong
Art Director: WinCannie Jap

Mercedes Benz: Left Brain - Right Brain Campaign

Another great work from Israel. This time for Mercedes Benz.
The illustrations are more than great, the copy is good but its the same in all three.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

Mad Magazine

It is very funny the way Mad magazine reverted the famous Economist's outdoor.

For those who don't remember, here's the Economist outdoor:

Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson

Dead Island: Story trailer

A fantastic story trailer for " Dead Island", a zombie-genre game.

The story unfolds in reverse and we see a dead kid going backwards until all the family is together. Before the zombie outbreak. It's very clever that an excellent music is used instead of screaming. I'm waiting for the gameplay trailer to see if they can keep up to this one.

BMW: Cut through Winter

Excellent direct mail for BMW.

Advertising Agency: Cundari, Canada
Chief Creative Officer: Brent Choi
Copywriter: Alex Manahan
Art Director: Andrew Bernardi
Associate Creative Directors: Mike Sipley, Mike Dietrich
Production Manager: Cecily Lo
Account Director: Daryn Sutherland
Designer: Sarah Cosentino

Jim Beam - "Bold Choice" featuring Willem Dafoe

Willem Dafoe made a choice to get out of Milwaukee and head to New York when he was young. In this Jim Beam commercial, Dafoe speaks about Bold Choices, about life-changing decisions. He plays all the characters, all the professions he could have undertake if he didn't made the right choice. The bold choice.   



Advertising Agency: StrawberryFrog

Lee: Never wasted

"With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags."

 Advertising Agency: Happy Creative Services, Bangalore, India
Creative Director: Praveen Das, Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul
Illustrator: Vinayachandran
Designer: Viduthalai raj
Studio: Rama Krishna

Cola- Zero- The Train

Cola Zero gets Creative… at high speed!


Cola- Zero- The Train from Gravity on Vimeo.

by Gravity

Vodafone Double Rainbow

VERY Funny!!!

Paul 'Bear' Vasquez, the king of doubles (YouTube sensation 'Double Rainbow') sees doubles everywhere in Vodafone's spot for the promotion of its Double Back offer.



Advertising Agency: Colenso BBDO, New Zealand

Audi Super Bowl 2011: Luxury Prison

Audi tries hard to prove that Mercedes especially and all that the star on the hood reflects is a thing from a past. The old luxury. Audi is the new luxury. A modern one.

Prior to the Super Bowl, and the A8 “Release The Hounds” commercial, Audi released two videos set in a “Luxury Prison” in order to built the story. In the first 3 minutes video we see rich guys, representing the old school, trying to startle young rich kids. In the second video Kenny G uses his saxophone to calm down the inmates. The third video is the Super Bowl spot.

Great work from Venables Bell & Partners. They've created an integrated campaign, using TV, a twitter competition, and a luxury estate sale where they are auctioning off old luxury items in exchange for new one.

The Startled Smart video:


Kenny G Riot Suppressor video:


Release the Hounds Super Bowl video:



Advertising Agency: Venables Bell & Partners

Big Pond Adelaide Film Festival

Clemenger BBDO in Adelaide, transformed a bus shelter into the world's smallest movie theatre, to promote the upcoming BigPond Adelaide Film Festival. The mini cinema features authentic theatre seating, curtains and a projector showing screenings each evening at 9pm.

Advertising Agency: Clemenger BBDO Adelaide
Art Director / Copywriter: Amy Weston
Creative Director: Geoff Robertson
Creative Director: Greg Knagge
Art Director: Dave Lawson
Producer: Michelle Treloar
Producer: Kirsty Allison
Account manager: Ana Coelho
Country: Australia

Stella Artois Super Bowl Ad with Adrien Brody

Stella Artois’ first Super Bowl spot features Adrien Brody. In the spot that is part of the campaign "She Is a Thing of Beauty", Brody plays plays a crooner in an underground jazz club in the early '60s. Although the club is packed with gorgeous women, he sings only for Stella Artois.

Advertising Agency: Mother

Bridgestone Super Bowl 2011: Carma, Reply All

Sony Ericsson Xperia PLAY: Android's surgery

The first commercial of the new Sony Playstation phone, called "Xperia Play".
The game is on and Android needs a couple of thumps to start playing. Since these is an illegal operation, the surgery is done in a dirty back-alley. We are used to extreme spots for the Playstation series and this spot is without question a worthy one for the Playstation phone.

Making Future Magic: iPad light painting

This is at least an impressive project.
Dentsu London used photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad.  In dark environments, they played movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.


More info about this project here.

Advertising Agency: Dentsu London

Walt Disney Pictures: Alice in Wonderland

Ambient-installation done in a Mall, in Rome. For the launch of the movie: "Alice in Wonderland".

Advertising Agency: AUGE, Milan, Italy
Creative Directors: Giorgio Natale, Federica Ariagno
Art Director: Davide Mosconi
Copywriters: Niccolò Bossi, Anita Rocca
Published: March 2010

Kia Optima: One Epic Ride (SuperBowl 2011)

Travel through space and time as a policeman, villain, Poseidon, alien and ancient chief try to get their hands on the all‐new Optima. Prepare for "One Epic Ride".



Advertising Agency: David&Goliath, USA

Café Tainá - don't sleep

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art / Art Director: Benjamin Yung
Jr Copywriter: Ricardo John
Illustrator: Andrey Gordeev

Volkswagen Passat: The Force

It's not that I'm a Star Wars fan, but this Volkswagen spot featuring a kid dressed up like Darth Vader is fantastic. Great sense of humor. What do you think?